{"id":391,"date":"2024-09-10T16:11:22","date_gmt":"2024-09-10T14:11:22","guid":{"rendered":"https:\/\/madebysylene.fr\/?page_id=391"},"modified":"2025-01-09T09:55:45","modified_gmt":"2025-01-09T08:55:45","slug":"accueil","status":"publish","type":"page","link":"https:\/\/madebysylene.fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"

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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||82px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Enfant, je voulais \u00eatre diplomate.<\/strong><\/span><\/p>\n

De ce r\u00eave, j\u2019ai conserv\u00e9 mes envies de d\u00e9couvertes, d\u2019apprentissages, de compr\u00e9hensions, de dialogues, d\u2019\u00e9changes et de partages\u2026<\/p>\n

\u200bLors de mes ann\u00e9es d\u2019exp\u00e9riences \u00e0 diff\u00e9rents postes en tant que Chef de projets, Responsable de la Communication, puis Directrice de Communication, Directrice Relation Clients et Formatrice (C.N.E.D, L\u2019IFOPS, L\u2019ATF (Association Technique Fran\u00e7aise de Flexographie), Flexocolor (photograveur multiprocess – #packaging), je me suis perfectionn\u00e9e dans diff\u00e9rents domaines de la communication (communication institutionnelle, digitale, \u00e9v\u00e9nementielle, relation presse, relation publique, d\u00e9veloppement de site internet, r\u00e9seaux sociaux\u2026).<\/p>\n

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Mes offres<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb|30px|30px|30px|false|true\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb60px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb90px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.08)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/madebysylene.fr\/wp-content\/uploads\/2024\/12\/pexels-anniroenkae-3418400-1024×768.jpg\u00a0\u00bb title_text=\u00a0\u00bbpexels-anniroenkae-3418400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|-30px||-30px|false|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{%22gcid-ea6a34b7-3964-4bb3-9ab0-b3684573f27e%22:%91%22background_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb text_font=\u00a0\u00bbedos||||||||\u00a0\u00bb header_4_font=\u00a0\u00bbHeebo|700|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.4em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_4_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Strat\u00e9gie \/ consulting<\/h2>\n

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Prendre soin de sa marque, de sa notori\u00e9t\u00e9, de sa l\u00e9gitimit\u00e9 et visibilit\u00e9<\/strong>, cela peut vous para\u00eetre trop compliqu\u00e9, trop cher.<\/p>\n

Tout s\u2019\u00e9tudie ! \u00ab\u00a0step by step\u00a0\u00bb<\/u><\/strong><\/p>\n

Soigner la forme autant que le fond renforce la perception positive et la m\u00e9morisation de votre marque<\/strong>.<\/p>\n

 <\/p>\n

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Cr\u00e9ation \/ branding<\/h2>\n

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Un regard strat\u00e9gique et cr\u00e9atif combin\u00e9<\/strong> : mon approche allie l\u2019analyse approfondie de vos besoins \/ march\u00e9 \/ clients,\u00a0 avec une cr\u00e9ativit\u00e9 sans compromis, pour une marque \u00e0 la fois belle et performante.<\/p>\n

Une \u00e9coute attentive et une co-construction<\/strong> : Vous \u00eates au c\u0153ur du processus. Ensemble, nous construisons une identit\u00e9 de marque qui vous ressemble vraiment.<\/p>\n

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Communication externalis\u00e9e<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb text_font=\u00a0\u00bbLato||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une approche sur mesure<\/strong> : je co-construis, avec vous, une strat\u00e9gie qui s\u2019int\u00e8gre parfaitement \u00e0 vos besoins sp\u00e9cifiques et vos contraintes.<\/p>\n

Une expertise en strat\u00e9gie et branding<\/strong> : je veille \u00e0 ce que chaque initiative soit align\u00e9e avec votre identit\u00e9 de marque et vos objectifs \u00e0 long terme.<\/p>\n

Une solution agile et flexible<\/strong> : Externaliser, c\u2019est b\u00e9n\u00e9ficier d\u2019une expertise hautement qualifi\u00e9e sans les contraintes d\u2019un recrutement interne. Je m\u2019adapte \u00e0 vos priorit\u00e9s et \u00e0 vos ressources existantes.<\/p>\n

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\n

\u00a0\u00bb Ce qui se con\u00e7oit bien, s’\u00e9nonce clairement et les mots pour le dire arrivent ais\u00e9ment.\u00a0\u00bb – <\/span>Nicolas Boileau-Despr\u00e9aux<\/span><\/span><\/h1>\n<\/blockquote>\n

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\n

\u00a0\u00bb Less is more\u00a0\u00bb
<\/span><\/span><\/h1>\n

Le message de cette maxime popularis\u00e9e par l’architecte allemand naturalis\u00e9 \u00e9tats-unien Ludwig Mies van der Rohe (1886 – 1969), directeur de l’\u00e9cole du Bauhaus de 1930 \u00e0 1933, c’est : <\/span>la simplicit\u00e9 est pr\u00e9f\u00e9rable \u00e0 la complexit\u00e9<\/b> ; la concision est pr\u00e9f\u00e9rable \u00e0 la verbosit\u00e9.<\/span><\/h4>\n

Pour lutter contre l’autre maxime qui est \u00ab\u00a0pourquoi faire simple quand on peut faire compliqu\u00e9<\/i>\u00ab\u00a0, cela n\u00e9cessite de prendre de la hauteur (ou du recul), d’analyser, de la r\u00e9flexion et trouver des axes d’am\u00e9lioration pour faire : plus simple, plus \u00e9pur\u00e9, plus juste et donc plus efficace, plus efficient et percutant<\/b>.<\/span><\/h4>\n<\/blockquote>\n

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Enfant, je voulais \u00eatre diplomate. De ce r\u00eave, j\u2019ai conserv\u00e9 mes envies de d\u00e9couvertes, d\u2019apprentissages, de compr\u00e9hensions, de dialogues, d\u2019\u00e9changes et de partages\u2026 \u200bLors de mes ann\u00e9es d\u2019exp\u00e9riences \u00e0 diff\u00e9rents postes en tant que Chef de projets, Responsable de la Communication, puis Directrice de Communication, Directrice Relation Clients et Formatrice (C.N.E.D, L\u2019IFOPS, L\u2019ATF (Association Technique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-391","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":30,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/391\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/391\/revisions\/763"}],"wp:attachment":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/media?parent=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}