r\u00e9putation<\/strong> d’une marque, au-del\u00e0 des messages que l’entreprise contr\u00f4le directement.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#62748a\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Il convient ici d’apporter des \u00e9l\u00e9ments tangibles \u00e0 mes clients pour qu’ils puissent \u00e9valuer la reconnaissance de leur marque. On abordera des notions de notori\u00e9t\u00e9, visibilit\u00e9 et l\u00e9gitimit\u00e9 de votre marque<\/p>\n
Pour cela j’ai besoin de conna\u00eetre la raison d’\u00eatre de votre entreprise pour la retranscrire au travers d\u2019une identit\u00e9 de marque forte, engag\u00e9e et engageante<\/b>.
Il vous est possible de faire un bilan \u00e0 travers un audit externe (perception des clients) ou interne (image corporate employeur), voir les deux, de votre marque.
Ou bien d’analyser et de remettre \u00e0 plat votre strat\u00e9gie de marque par l’\u00e9tude d’une plateforme de marque o\u00f9 nous d\u00e9finirons ou red\u00e9finirons les piliers de votre marque (identit\u00e9, mission, vision, valeurs, promesse) afin de v\u00e9rifier que vous soyez toujours align\u00e9s. \u00a0<\/p>\n
\u00ab\u00a0Une marque r\u00e9ussie, doit inspirer la confiance, d\u00e9clencher une \u00e9motion et cr\u00e9e une connexion durable avec ses clients\u00a0\u00bb<\/em><\/strong><\/span> dixit Bernard Arnault, PDG de LVMH qui souligne ainsi l’importance de l’\u00e9motion<\/strong> et de la fid\u00e9lit\u00e9<\/strong> dans le succ\u00e8s d’une marque.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ background_color=\u00a0\u00bb#6582C8″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||40px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ header_2_font=\u00a0\u00bbedos||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_2_font_size=\u00a0\u00bb50px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb32px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Cette offre vous int\u00e9resse ?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Prendre soin de sa marque, de sa notori\u00e9t\u00e9, de sa l\u00e9gitimit\u00e9 et visibilit\u00e9, <\/strong>cela peut vous para\u00eetre trop compliqu\u00e9, trop cher. Tout s’\u00e9tudie ! \u00ab\u00a0step by step\u00a0\u00bb<\/strong><\/span>, plan d’action par plan d’action.<\/strong>
Les marques avec une identit\u00e9 visuelle forte (logo, design, couleurs) sont 3.5 fois plus reconnaissables que celles avec une identit\u00e9 visuelle quelconque (fade). <\/strong>
Soigner la forme autant que le fond renforce la perception positive<\/strong> et la m\u00e9morisation<\/strong> de votre marque (source de cette donn\u00e9e chiffr\u00e9e : Design Council).<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_text=\u00a0\u00bbContactez-moi\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb12px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#04226D\u00a0\u00bb button_border_width=\u00a0\u00bb2px\u00a0\u00bb button_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb button_font=\u00a0\u00bbLato|500||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|30px|20px|30px|true|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb box_shadow_color__hover=\u00a0\u00bb#2585b2″ box_shadow_blur__hover_enabled=\u00a0\u00bboff\u00a0\u00bb box_shadow_blur__hover=\u00a0\u00bb20px\u00a0\u00bb box_shadow_vertical__hover_enabled=\u00a0\u00bboff\u00a0\u00bb box_shadow_vertical__hover=\u00a0\u00bb10px\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#6582C8″ button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_width__hover=\u00a0\u00bb2px\u00a0\u00bb button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ0OSJ9fQ==@\u00a0\u00bb _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTestimonials\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ background_color=\u00a0\u00bb#f8f9fa\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbC\u00e9line Vaucenat\u00a0\u00bb job_title=\u00a0\u00bbPracticienne de Shiatsu\u00a0\u00bb company_name=\u00a0\u00bbHONOKI SHIATU\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/madebysylene.fr\/wp-content\/uploads\/2024\/11\/Image1.jpg\u00a0\u00bb quote_icon=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ body_font=\u00a0\u00bbLato||on||||||\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb author_font=\u00a0\u00bbLato|700|||||||\u00a0\u00bb author_text_color=\u00a0\u00bb#2a3749″ author_font_size=\u00a0\u00bb18px\u00a0\u00bb position_font=\u00a0\u00bbLato||||||||\u00a0\u00bb company_font=\u00a0\u00bbLato||||||||\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
J’ai fait appel \u00e0 Syl\u00e8ne pour cr\u00e9er l’univers visuel et tous les supports pour ma nouvelle activit\u00e9 de Shiatsu et massage en entreprise (logo, carte de visite, flyers…). Son \u00e9coute, sa sensibilit\u00e9, sa pertinence et son professionnalisme m’ont accompagn\u00e9e tout au long de ce processus de cr\u00e9ation et je suis tr\u00e8s heureuse du r\u00e9sultat.<\/p>\n
Syl\u00e8ne sait \u00eatre \u00e0 l’\u00e9coute, r\u00e9active et force de propositions. Toutes les qualit\u00e9s que j’attendais. !<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbSophie Bechetoille \u00a0\u00bb job_title=\u00a0\u00bbCoach\u00a0\u00bb company_name=\u00a0\u00bbR\u00e9invenez-Voo\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/madebysylene.fr\/wp-content\/uploads\/2024\/11\/LOGO-150×150.png\u00a0\u00bb quote_icon=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ body_font=\u00a0\u00bbLato||on||||||\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb author_font=\u00a0\u00bbLato|700|||||||\u00a0\u00bb author_text_color=\u00a0\u00bb#2a3749″ author_font_size=\u00a0\u00bb18px\u00a0\u00bb position_font=\u00a0\u00bbLato||||||||\u00a0\u00bb company_font=\u00a0\u00bbLato||||||||\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbLOGO\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
Dans le cadre de mes accompagnements en coaching je disposais d’un document de bilan\u00a0 de comp\u00e9tence. Or ce dernier manquait de mise en forme et surtout d’harmonisation.<\/p>\n
C’est en voulant donner une nouvelle dimension \u00e0 ce support que j’ai sollicit\u00e9 Syl\u00e8ne. Apr\u00e8s ce premier travail tr\u00e8s r\u00e9ussit, je lui ai confi\u00e9 la cr\u00e9ation de mod\u00e8les de templates pour communiquer sur les r\u00e9seaux sociaux.<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbOdile Borsoni Berti\u00e8re\u00a0\u00bb job_title=\u00a0\u00bbArchitecte d’int\u00e9rieur\u00a0\u00bb company_name=\u00a0\u00bbO2B Design d’int\u00e9rieur\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/madebysylene.fr\/wp-content\/uploads\/2024\/11\/LOGO-O2B_petit.png\u00a0\u00bb quote_icon=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ body_font=\u00a0\u00bbLato||on||||||\u00a0\u00bb body_font_size=\u00a0\u00bb15px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb author_font=\u00a0\u00bbLato|700|||||||\u00a0\u00bb author_text_color=\u00a0\u00bb#2a3749″ author_font_size=\u00a0\u00bb18px\u00a0\u00bb position_font=\u00a0\u00bbLato||||||||\u00a0\u00bb company_font=\u00a0\u00bbLato||||||||\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Je suis ravie de l’accompagnement de Syl\u00e8ne qui consistait en l’audit de ma marque et la cr\u00e9ation d’une plate-forme de marque. Elle est percutante, ses conseils sont avis\u00e9s. Dans sa d\u00e9marche elle aborde en d\u00e9tail et sous plusieurs angles les th\u00e9matiques de vision, mission et promesse de la marque. Elle a s\u00e9lectionn\u00e9 et choisi de tr\u00e8s bons professionnels proposant des services connexes aux siens. Ce qui fait qu’elle est r\u00e9active. J’ai pu mettre tr\u00e8s vite en route les diff\u00e9rentes pr\u00e9conisations et actions qu’elle m’avait conseill\u00e9es. Je la recommande vivement !<\/span><\/p>\n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbMes projets\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bbedos||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#04226D\u00a0\u00bb title_font_size=\u00a0\u00bb34px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_slider posts_number=\u00a0\u00bb5″ include_categories=\u00a0\u00bb9″ show_pagination=\u00a0\u00bboff\u00a0\u00bb more_text=\u00a0\u00bbVoir plus\u00a0\u00bb show_meta=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbedos||||||||\u00a0\u00bb body_font=\u00a0\u00bbLato||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#34587c\u00a0\u00bb button_bg_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_width=\u00a0\u00bb8px\u00a0\u00bb button_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb button_font=\u00a0\u00bbLato|||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_slider][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Strat’actions \u00ab\u00a0Votre marque, c’est ce que les gens disent de vous lorsque vous n’\u00eates pas dans la pi\u00e8ce\u00a0\u00bb – Jeff Bezos, fondateur d’Amazon Cette citation met en lumi\u00e8re l’importance de la perception et de la r\u00e9putation d’une marque, au-del\u00e0 des messages que l’entreprise contr\u00f4le directement.Il convient ici d’apporter des \u00e9l\u00e9ments tangibles \u00e0 mes clients pour […]<\/p>\n","protected":false},"author":1,"featured_media":729,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-572","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":19,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/572\/revisions"}],"predecessor-version":[{"id":773,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/pages\/572\/revisions\/773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/madebysylene.fr\/index.php\/wp-json\/wp\/v2\/media?parent=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}